Labviva is a digital marketplace for life science products connecting researchers with suppliers of reagents, chemicals, and instrumentation. While I was the Director of Visual Design at Labviva, I developed and executed the design direction for the company’s brand identity. Here is the summary of the brand development process for this project.

Phase 1: Discovery

• Establishing what the Brand Tone and Core Values of the company should be by converting tone and values into words
• After launching a company wide survey to gather insight as to what employers believe the company's tone and core values should be, the results led me to establish key words that would launch me into Phase 2: Conceptualizing

Phase 2: Conceptualizing

• Converting the Brand Tone and Core Value words into visuals
• Creating 3 Design Direction Concepts which are presented to stakeholders for approval

Phase 3: Implementation & Delivery of Approved Concept

• Creating Brand Guidelines
• Creating Touchpoints
• Managing Assets
• Maintaining Brand Integrity

Created and executed brand identity for their "Choose Well, Live Well" campaign.

Move the slider to see the Before (on left) and After (on right).

Created and executed brand identity for their 2018 Benefits campaign.

Move the slider to see the Before (on left) and After (on right).
Created and executed brand identity for their 2018 Benefits campaign.

Here's a deeper dive on brand campaign concepts for various clients.